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Stradalli Cycle CEO Tom Steinbacher joined by Colombian Cyclist Rigoberto Uran

Friday, December 30, 2016 12:51:18 PM America/New_York

Stradalli Cycle CEO Tom Steinbacher joined by Colombian Cyclist Rigoberto Uran and ESPN Commentator Georgina (Goga) Ruiz Sandoval before individual time trials at Richmond 2015 UCI Road World Championships.

Stradalli Cycle CEO Tom Steinbacher joined by Colombian Cyclist Rigoberto Uran and ESPN Commentator Georgina (Goga) Ruiz Sandoval before individual time trials at Richmond 2015 UCI Road World Championships.

Uran currently races for Etixx-Quick Step and was the first Colombian Cyclist to make the podium at the Giro d’Italia. He also finished 2nd at the 2012 Summer Olympics. Uran is one of the top racers for the Colombian National Team and has contended for the lead in several major races around the world with fellow countryman Nairo Quintana.

Sandoval has over 25 years of commentating experience for television and has covered major sporting events for over a dozen sports including the NFL, Cycling and the Olympics. She has covered the Tour De France, UCI World’s and several other top cycling races for ESPN.

“Training with my friend Uran and hanging out with Goga is pretty cool. The experiences they’ve had in the racing world are amazing. I sell bikes but racing is a passion for me and when someone who has been around cycling for over 25 years or has competed in the biggest races in the world are checking out the bikes my company designs and manufactures it means I’m doing something right.” Stradalli Cycle CEO Tom Steinbacher 

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Stradalli Cycle Filming Continues This Week

Thursday, December 29, 2016 2:43:32 PM America/New_York

Stradalli Cycle Filming Continues This Week

Stradalli Cycle Filming Continues This Week

Filming for this week begins with a focus on Stradalli Cycle and the interest in the bikes for both recreation and competition. Stradalli Cycle owner and entrepreneur Tom Steinbacher personally shows the film crew and customers several different carbon fiber bikes he has in stock.

“This is fun for me. I hear a lot of people tell me about how their owners haven’t been in their bike shops for weeks or even longer. I love coming into work, talking with customers, racers and other athletes who want to check out our bikes. I not only get to educate them on our cycles as well as our company but I get to learn about them as well. Everyone has a different reason why they want a bike and I love talking to them about cycling, for me it’s a passion.” Tom Steinbacher

On a daily basis the warehouse receives visitors which include professional athletes, customers from South Florida as well as other parts of the country and professional racers as well.

“It’s pretty cool when we have racers who don’t race for us come in and talk to me about our bikes. Word has gotten out about what you can do on our bikes and a lot of pro racers from around the world come to Miami for vacation as well as to train. They figure while they are here they may as well stop by Stradalli Cycle and see what all the fuss is about.”

Filming will continue this week while Steinbacher heads to Pennsylvania for the USA Crits Series Race the Iron Hill Twilight Criterium in West Chester. The Stradalli Cycle pro race team is currently in contention for both the overall championship as well as the men’s individual championship and Steinbacher will be there in person.

Joining the filming is German Actress/Fashion Designer Arlette Markuse. Her line of European athletic wear with jewelry in the design is extremely popular in Germany and she is looking to expand to America along with a new line of cycling wear. Her clothing line of custom and regular athletic wear has started to get attention in the U.S. and Steinbacher has been an advocate for women’s pro cycling for many years. She was recently in Las Vegas to work out a deal with stores and is traveling around the country to meet with entrepreneurs in the sports industry including Steinbacher.

“I’ve seen the athletic wear with jewelry and unique design before over in Europe and I know of Arlette as a very popular actress in Germany but I didn’t know she was looking to move to the United States. It’s a tough transition but then again she’s already made a name for herself in Europe and I have no doubt that she can do it here as well. Women’s active wear is a top seller right now and everyone is looking for the latest design. Maybe I will have some of the guy’s race with jewelry on their bike shorts next year, what a way for Stradalli Cycle to make a statement,” jokingly said Steinbacher. 

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Entrepreneur Tom Steinbacher Will Be Featured in New TV Show

Thursday, December 29, 2016 2:41:15 PM America/New_York

Entrepreneur Tom Steinbacher Will Be Featured in New TV Show

Entrepreneur Tom Steinbacher Will Be Featured in New TV Show

Coming off the success and interest of his previous television show focusing on Demon’s Cycle, entrepreneur Tom Steinbacher has agreed to do another European TV Show for RTL Group. Steinbacher will be meeting with the producer of the show in Miami at the Miami Marlins game to go over production ideas for the upcoming show.

This time the focus will be on both Demon’s Cycle as well as Stradalli Cycle. Both companies are owned by Steinbacher but ran completely separate from each other. Demon’s Cycle sells custom Harley Davidson motorcycle parts and Stradalli Cycle has built a global brand for selling carbon fiber bikes as well as for owning or sponsoring multiple pro race teams all around the world.

“If it has two wheels and you can ride it I’m a big fan. I’ve always loved riding motorcycles and Demon’s has been like my kid because I started it in my early 20’s and it has thrived for over 2 decades. That’s hard to do in today’s world but we made it work. Stradalli is a passion, we sell a lot of bikes but the race team is what has me traveling so much of late. We are doing great and I am getting inquiries about the team, sponsorship and more from all around the world.” Tom Steinbacher

RTL Group contacted Steinbacher about doing another TV show that would be a follow-up on their long running series covering Demon’s Cycle as well as a way to introduce Stradalli Cycle which has been gaining a lot of interest ever since Steinbacher was a VIP guest at the Giro d'Italia back in May. Steinbacher has also been invited to the UCI Road World Championships in Richmond, Virginia in September.

“When I started both companies they needed my constant attention. Thankfully with the right people and the right plan both companies are thriving and it allows me to focus on expansion into new markets, get more competitive with the racing and more. I could honestly travel half the year with the teams and know that the companies are in good hands. The TV show was fun but it’s not my main focus. The reason I agreed to do it this time is because Stradalli is expanding into a global brand and if it gets half the attention Demon’s Cycle got when it was on TV that would make things go even faster.”

It makes sense that there would now be an increased interest in the cycling company as the Tour De France has just ended, the UCI Road World Championships are right around the corner and this season of the USA Crits Championship Series where Steinbachers team has more racers in the top ten than anyone else has, is also coming to an end.

“We’ve had a very successful year and there is still a lot of racing left to go but I am also focusing on 2016. Our sponsors are renewing earlier than ever, every day we are contacted from companies looking to sponsor our pro team or one of the additional teams we will have next year. I’m proud of both companies and 2016 is going to be a monster year for both of them.”

There is no coincidence that Steinbacher loves going to Marlins games for meetings whenever he gets a chance. “The new stadium is beautiful, back in May I got to see Giancarlo Stanton play and today we are checking out Ichiro Suzuki. It stinks that Stanton is hurt and I haven’t gotten a chance to see Jose Fernandez pitch yet but if you get a chance to see Suzuki play it really is something special. A guy in his 40’s kicking ass, came from overseas years ago and took America by storm; I think I can relate to that.” Jokingly said Steinbacher. 

Written By James Cox

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